Want more insight into the way people move throughout your facility? What about a way to increase the level of engagement between visitors and your organization? If either of those objectives
are on your radar, then Cisco’s Connected Mobile Experiences (CMX) Cloud should be there as well. CMX Cloud makes use of the wireless infrastructure you already have to bring your organization and guests closer together.
CMX Cloud is the “as-a-service” version of Cisco’s CMX 10.2 software. This cloud-based solution automatically detects visitors by way of their wireless-enabled devices as they come within range of Cisco access points. Once it identifies a visitor, the access point pushes that data to CMX Cloud, which then translates it into a visual interface. From there, the organization can monitor visitors’ tendencies and reach out to them with personalized offers and information.
Still unsure whether CMX Cloud is something that could benefit your organization? Let’s dive in and explore it further.
Building stronger relationships with guests
CMX Cloud can be divided into three actions:
- Detect – This is the first step in the process. As described above, it occurs as a visitor approaches a business’ site. If they’re carrying a device which emits a Wi-Fi or Bluetooth low energy signal, it will alert the Cisco access point to the user’s presence, moving things on to the next step.
- Connect – Once a visitor has been detected, they will be offered the chance to connect to the business’ wireless network. Should they decide to connect, they can do so through a customized access portal. This portal can be adjusted to reflect the branding most relevant to a visitor’s location – helpful in the event of multiple tenants sharing a building. CMX Cloud’s drag and drop functionality makes it so no coding experience is needed to design the portal.
- Engage – After a visitor has logged in through the portal, that’s when the real work of relationship-building can begin. Organizations are able to direct context-aware experiences to connected visitors. This can include things like special offers tailored to a visitor’s history or which are based on his or her location within a facility.
Running alongside (and in some case, powering) those three activities is one additional operation: CMX Cloud’s Analytics. This feature uses the customer’s device to determine who they are, where they are, where they go, and their history with an organization. It executes this in real time to shed light on visitor habits, allowing the organization to make adjustments to logistical features such as staffing or marketing to ensure peak efficiency.
A lone Cisco access point is all that’s required to take advantage of some of these features. However, gaining access to CMX Cloud’s full location tracking capabilities requires a wireless environment that was designed with that in mind. This includes access points located throughout the perimeter of the facility.
Free trial: See what CMX Cloud can do for you
Think the data and connectivity of CMX Cloud could benefit your business? Cisco is willing to let you try it free for 60 days to see its value live. Since it’s cloud-based, there are no onsite tools to deploy if you are running the current software. To start your trial, all you need to do is head to https://cmxcisco.com/ and follow the prompts. Once CMX Cloud has been downloaded, you’ll need to point your wireless controllers to the CMX Cloud server and you’ll be off and running.
If you’d like to learn more about CMX Cloud or wireless architecture in general, our Networking team is ready to help. Visit us at www.arrayasolutions.com/contact-us/ to start a conversation. Or, catch up with us on social media: Twitter, LinkedIn, and Facebook. Be sure to follow us to stay on top of our upcoming special events, as well as our latest blog posts and industry insights.
have begun to see wireless connectivity as a key piece of their business strategy. However, they’re not looking to cut the cord either. Factor in increasing customer interest in cohesion among their connectivity providers and that leads to the wave of consolidation we’ve seen among vendors who do one or the other.
Cisco partners from around the world to network, discuss strategies, and get a look at the new technologies waiting on the horizon. Upon their return, our leadership team members had plenty to share concerning digital transformation, new licensing models, and, of course, cybersecurity.
hacking, images of people hiding in the shadows with laptops, rapidly typing lines of code and fighting firewalls come to the front of their minds. As security professionals all know, most hacking attempts are started not with a full on assault, but with a simple email. That carefully designed email imitates some service a user might use and asks for something as simple as verifying an account. Once the user has fallen prey to that, it is all over. The user’s account is compromised. That first step establishes a foothold for hackers to make their way into an organization.
my experiences for you.
with solutions in categories such as SDDC (software defined data center), hybrid cloud, and end user computing. As for cost, Hands-on Labs should fit easily into any IT budget as they’re completely free and open to anyone, whether they’re a current VMware customer, partner, or just an interested observer.
the road. They can assume the risks of using outdated and unsupported technology and press on with Exchange 2007 (not recommended), or they can make the jump to a more modern, more secure email and scheduling solution.
round, however, there’s nothing wrong with giving it a little extra attention for 31 days. All month long, we’ve posted stories on our blog and on social media about topics we believe can further the overall cybersecurity conversation. As the
them out. While there may never be such a thing as highly-simple and highly-effective cybersecurity, there is a way to make talking about it less daunting – especially if the folks across the table aren’t techies.
be attributed to the internet and apps, both web and mobile.