Arraya Solutions Launches New Website
Company upgrades website to better illustrate its vision and expertise
May 19, 2015 – Arraya Solutions announced today the launch of its completely redesigned website: arrayasolutions.com. The new site provides visitors with a more modern, user-friendly experience as they explore Arraya’s updated collection of technology and business solutions and gain greater insight into the company’s core values and mission.
The website has a cleaner look, along with a brighter and more vibrant color scheme, giving it a more welcoming and personal feel. The inspiration behind this was a desire to better represent Arraya’s corporate vision. Arraya has never seen itself as merely a solutions provider, but rather as a partner who develops lasting relationships by working with customers not for them to solve IT challenges.
“Arraya’s identity isn’t based solely on our technical knowledge,” said CEO Daniel Lifshutz. “That’s a big part of it, but our true identity is blending unmatched technical knowledge with a personal and customized approach to service delivery. It was critical for our company website to reflect that element.”
This tonal shift is also evident in the site’s content. Interwoven throughout the site’s pages is the story of Arraya. Each page goes beyond breaking down a technical offering to also include the unique way in which the Arraya team works with customers to deliver and support it.
Refining the appearance and the content of the site were significant objectives, but improving the user experience was also a focal point. To make navigation easier and more intuitive, Arraya’s wide range of offerings were divided into two groups: Solutions and Services. Customers can use those headings as a jumping off point to find more information on the specific topic or topics they are interested in.
Additional features of the new site include:
- A broader library of digital collateral, including videos, customer case studies and white papers on hot button industry topics
- A more in-depth About Arraya section highlighting Arraya’s story, leadership team, partnerships, awards and charitable affiliations
- An expanded look at the company’s relationships with its industry-leading partners
- A refreshed home for Arraya’s company blog
“A great deal of work went in to designing this site and we are very pleased with the results. Now that it’s live, we can’t wait for customers to start discovering what it has to offer,” Lifshutz added.
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Director, Marketing and Communications